diff --git a/cpu/cc2538/ieee-addr.c b/cpu/cc2538/ieee-addr.c
index cb8c901bc..f45e4210d 100644
--- a/cpu/cc2538/ieee-addr.c
+++ b/cpu/cc2538/ieee-addr.c
@@ -49,10 +49,36 @@ ieee_addr_cpy_to(uint8_t *dst, uint8_t len)
 
     memcpy(dst, &ieee_addr_hc[8 - len], len);
   } else {
-    /* Reading from Info Page, we need to invert byte order */
+    /*
+     * By default, we assume that the IEEE address is stored on flash using
+     * little-endian byte order.
+     *
+     * However, some SoCs ship with a different byte order, whereby the first
+     * four bytes are flipped with the four last ones.
+     *
+     *     Using this address as an example: 00 12 4B 00 01 02 03 04
+     *               We expect it stored as: 04 03 02 01 00 4B 12 00
+     * But it is also possible to encounter: 00 4B 12 00 04 03 02 01
+     *
+     * Thus: read locations [3, 2, 1] and if we encounter the TI OUI, flip the
+     * order of the two 4-byte sequences. Each of the 4-byte sequences is still
+     * little-endian.
+     */
     int i;
-    for(i = 0; i < len; i++) {
-      dst[i] = ((uint8_t *)IEEE_ADDR_LOCATION)[len - 1 - i];
+    uint8_t oui_ti[3] = IEEE_ADDR_OUI_TI;
+    if(((uint8_t *)IEEE_ADDR_LOCATION)[3] == oui_ti[0]
+       && ((uint8_t *)IEEE_ADDR_LOCATION)[2] == oui_ti[1]
+       && ((uint8_t *)IEEE_ADDR_LOCATION)[1] == oui_ti[2]) {
+      for(i = 0; i < len / 2; i++) {
+        dst[i] = ((uint8_t *)IEEE_ADDR_LOCATION)[len / 2 - 1 - i];
+      }
+      for(i = 0; i < len / 2; i++) {
+        dst[i + len / 2] = ((uint8_t *)IEEE_ADDR_LOCATION)[len - 1 - i];
+      }
+    } else {
+      for(i = 0; i < len; i++) {
+        dst[i] = ((uint8_t *)IEEE_ADDR_LOCATION)[len - 1 - i];
+      }
     }
   }
 
diff --git a/cpu/cc2538/ieee-addr.h b/cpu/cc2538/ieee-addr.h
index c7618c1e7..faeacdb8f 100644
--- a/cpu/cc2538/ieee-addr.h
+++ b/cpu/cc2538/ieee-addr.h
@@ -49,11 +49,27 @@
 #include <stdint.h>
 /*---------------------------------------------------------------------------*/
 /**
- * \name IEEE address locations
+ * \name TI OUI
  * @{
  */
-#define IEEE_ADDR_LOCATION_PRIMARY   0x00280028 /**< IEEE address location */
-#define IEEE_ADDR_LOCATION_SECONDARY 0x0027FFCC /**< IEEE address location */
+#define IEEE_ADDR_OUI_TI   { 0x00, 0x12, 0x4B } /**< TI OUI */
+/** @} */
+/*---------------------------------------------------------------------------*/
+/**
+ * \name IEEE address locations
+ *
+ * The address of the secondary location can be configured by the platform
+ * or example
+ *
+ * @{
+ */
+#define IEEE_ADDR_LOCATION_PRIMARY   0x00280028 /**< Primary IEEE address location */
+
+#ifdef IEEE_ADDR_CONF_LOCATION_SECONDARY
+#define IEEE_ADDR_LOCATION_SECONDARY IEEE_ADDR_CONF_LOCATION_SECONDARY
+#else
+#define IEEE_ADDR_LOCATION_SECONDARY 0x0027FFCC /**< Secondary IEEE address location */
+#endif
 /** @} */
 /*---------------------------------------------------------------------------*/
 /**