<%@ page language="java" contentType="text/html; charset=ISO-8859-1" pageEncoding="ISO-8859-1"%> <%@ page import="java.io.UnsupportedEncodingException, java.net.URLEncoder" %> <%! private static final String GA_ACCOUNT = "MO-3845491-5"; private static final String GA_PIXEL = "ga.jsp"; private String googleAnalyticsGetImageUrl( HttpServletRequest request) throws UnsupportedEncodingException { StringBuilder url = new StringBuilder(); url.append(GA_PIXEL + "?"); url.append("utmac=").append(GA_ACCOUNT); url.append("&utmn=").append(Integer.toString((int) (Math.random() * 0x7fffffff))); String referer = request.getHeader("referer"); String query = request.getQueryString(); String path = request.getRequestURI(); if (referer == null || "".equals(referer)) { referer = "-"; } url.append("&utmr=").append(URLEncoder.encode(referer, "UTF-8")); if (path != null) { if (query != null) { path += "?" + query; } url.append("&utmp=").append(URLEncoder.encode(path, "UTF-8")); } url.append("&guid=ON"); return url.toString(); } %> Publishers content here. <% String googleAnalyticsImageUrl = googleAnalyticsGetImageUrl(request); %> Testing: <%= googleAnalyticsImageUrl %>